Finding Keywords - SEO Hints - Keyword Research Class!

This seems to be one area that most online marketers really struggle with...

Keyword research!

The art of finding keyword phrases that will convert to sales when used correctly in search engine optimization still eludes many.

What I will explain in this post is the keyword research concept basics as I see and implement them.

Becoming very good at the skill of finding keywords is a prowess which all marketers should understand.

Let's start right at the beginning.

Keywords : keyword phrases are the groups of words which Internet users type into the search bar - almost always Google - when they are looking for an answer, a solution, a product or a service online.

We all do it - all the time. If we are reasonably good at it we will normally get the answer we are looking for on the front page of the search results.

We are all time poor so we do not often read beyond the first page of Google results and we need to remember this when we are using any search engine marketing techniques.

So the aim, as marketers, is to get in front of as many searchers, who are looking for what we are selling, as possible.

Now the key point here and one that is very often missed is the ability to get inside the mind of your potential customer. It doesn't matter what you are selling you will have to really think about what that person who is ready to buy would type in.

This is where long-tail keywords come into play.

If someone typed in 'home business' how serious are they?

Whereas if they were to type in 'find the best internet home business' you are probably getting closer to a buyer rather than a browser. Of course you then have to answer the question in a compelling way with the page you send them to in order to convert.

But, let's stick to the topic of keywords for now.

We have an idea of a keyword which we think is a buyer keyword... what next?

We now need to find out the search traffic volume to see whether anyone is typing this in.

There are many tools which are great for analyzing the search engine traffic.

We use several in our research - here are a few good ones - Wordtracker, Hexatrack, Market Samurai, Keyword Discovery and there are plenty more out there.

But if you want to start with a simple free tool the Google keyword tool will do the job to start with and it's free.

Here it is Google Keyword Tool

Start by typing in a phrase which you feel will work for your business. This tool will suggest many variations of the phrase and will give you the local and global number of searches for the various keywords.

More is more here!

Go for a relatively high number of searches but bear in mind that the really large search amounts will be hopelessly competitive unless you get lucky and dig up a diamond!

Check each keyword by putting it into the search bar in quotes to see what the competition is. If it is under 100,000 competing pages you are in the game.

Now you need to look at who is on the front page.

If it is dominated by authority sites - government, massive online sites such as Amazon or Wikipedia, or large directories it will be difficult to get ahead of them - try again.

If there are no PPC (adwords) ads on the right side of the page, there is probably no money in the phrase - try again.

If the front page is taken by the top trainers in SEO - try again!

If it looks like you have covered all of these points you are now ready to optimize your content or sites for the primary keyword you have found (ie use it in your title/description/tags and in the content).

Here is a little SEO hint to finish with.

When you begin to type your phrase into the search bar - Google will suggest several different variations as part of the Google Instant application - use these wherever you can as related terms in your content.

If Google suggests these phrases it makes sense that the Google spiders will be looking for them in your content ;-)

Finding keywords is a lot of fun and endlessly fascinating.

If you found the information here helpful do yourself a favour and leave a comment .

This will give your website a healthy backlink!

Find out more about some of our free strategies we use to get the top Google spots in our video series which is available by filling in your details on this page: Mike Morgan and Midge Hand

Or if you would like to talk with us about how we can do all of the hard work for you visit High Profile Enterprises and we can give you a free consultation to evaluate your SEO and online marketing needs.
Click here to visit our site SEO NZ Consultants

Search Engine Optimization Techniques For Rapid Business Growth

Most businesses now understand the need for a Website.  And most businesses do have a Website.

But, is your Website performing for you and has it brought you an increase in sales? After all, wasn't that the reason you bought one?

Search engine optimization techniques can substantially improve your website performance and dramatically increase your sales. This is where High Profile Enterprises,  a search engine marketing agency, can supply the expertise necessary to get great online results.

Bill Gates said "by the end of 2002, there will be only two kinds of businesses:  those with an Internet presence and those with no business at all."  He might have been overstating the case, but it has been proven beyond doubt that an effective Website has become an integral part of any business marketing today.

If you are up to date with business trends you will know that in order to grow your business beyond your current customer base, you have to be marketing your products or services online.  You will hear over and over again how the traditional ways of advertising have been usurped by the incredible power that the Internet provides.

Why?

Because the  old ways of marketing your business offline i.e. newspapers, yellow pages, radio, television, etc. are extremely expensive platforms and it is very difficult to analyze specific results.  Using these various media options can leave you wondering if your money was well spent.  And let's face it, as a business owner in today's unpredictable climate, you want to get the best bang for your buck.

So, how can you successfully market your brand to create more awareness and more customers? How can you  increase and measure the growth in your business that occurs and relate it directly to your advertising spend?

By making your Website work for you.

One of the biggest advantages of search engine optimization techniques is that you can track precisely where each and every sale comes from.  By using applications like Google Analytics you can identify with pinpoint accuracy, the exact source of your customer, right down to what they typed in to find you and which site they came from.

Being able to find your Website in search engine results is the key, as more than 80 percent of traffic comes via search engines.  There are presently more than 4 billion Web pages and Internet traffic doubles every 100 days - are you missing out on this incredible opportunity to get your Website in front of these users?

With statistics like this, you definitely need to be in the game using every weapon you can lay your hands on to stay there.

Website design is important, BUT but it's how your Website is marketed that will bring you results.

Getting new customers to your site and more importantly, getting them to buy, is the only proof your Website is working for you.

Putting together a marketing  strategy using search engine optimization techniques based on user behavior, content based on keyword research, being able to track and meet the needs of your Website visitors will definitely bring the results that you are looking for.

You've got your Website - now make sure it lives up to it's full potential.

Find out how High Profile Enterprises - a successful search engine marketing agency - can substantially improve your business performance by clicking on this link:

Search Engine Optimization Techniques

High Profile Enterprises - Online Growth Solutions!

HIGH PROFILE ENTERPRISES

Too many businesses have Websites that are not performing and not generating sales. Too many Websites are sold to businesses promising optimization, meta tags and many other baffling technical terms.

The reality is: if your Website is not marketed and optimized correctly, it will not be found on the search engines. If it is not found, you will not make sales, it's as simple as that.

High Profile Enterprises consultants are trained by the most successful Internet marketers in the global industry today. Because online marketing is the most competitive environment in business the need to become marketing experts is obvious. Our expertise and training ensures your online success.

If you want to be competitive in today's market, you need to utilize the power of the Internet and the potential growth that a billion and a half users provides.

Are you getting traffic to your Website daily? So where are the sales?

This is a very common problem for most businesses and the truth is most of the traffic you are seeing is automatically generated (this could be anything from search engine robots, spiders, or software) and has no bearing on sales. These are not your potential customers.

So how do you get buyers to your Website?

You get buyers to your Website by using a combination of online marketing strategies to dominate your niche.

We have perfected the techniques of keyword research, search engine optimization, content marketing, video marketing, blogging, social media marketing and Web 2.0 platforms in a multi-pronged approach which delivers astonishing results. This drives qualified targeted buyers to your business Website, credit card in hand, ready to purchase.

How would you like to have access to many thousands of committed customers every month? High Profile Enterprises has developed the solution to make this happen for your business.

High Profile Enterprises has created a series of marketing packages to suit all budgets from introductory through to the full on Google assault.

Plug in to the right package for you and watch your sales skyrocket!

This is how it works.

A free phone consultation will enable us to determine your business requirements and together we will create a bespoke package to increase your online presence and grow your profits using the most cutting-edge marketing technology and strategies available today.

Contact us at: meetmikeandmidge@gmail.com to arrange a time for a consultation.

Here are some of the packages on offer:

This Brand Is Your Brand

This will establish your online presence for your Company, brand, products or services.

To achieve this we use a range of techniques and strategies that gets your business/brand at the top of the search engine results, i.e the top spots on page one of Google!

Using a combination of content marketing, search engine optimization and various marketing tools you will start to see results like you couldn't imagine.

Imagine - next time a potential customer searches for your business online, they will find multiple results with quality content directing them to your Website.

Own your own brand online - this is essential! Enable your customers to find you easily. Have your brand in front of thousands of people!

Social Media Touchdown

High Profile Enterprises creates for you the very best of social media platforms to promote and market your business to a huge potential customer base.

We use the power of Twitter, Facebook and a blogging platform to link your Website to highly interactive social media websites.

This gives your business great exposure online and also brings targeted customers to your site. A bonus with this package is the major search engines love the interaction of these sites and will push your Website further up the search engine results.

We personalise your social media pages for you - this strengthens your brand and presents a quality image to other online users - your potential customers.

Social media is the biggest growth area on the Internet and is delivering astonishing results - tap into this now with this package.

Leapfrog Your Competition

This is the package that delivers serious success for your business.

By utilizing techniques used by the most elite international marketers, you have the opportunity to dominate your particular niche. Say goodbye to your competitors as you leap past them.

Included in this package are:

keyword research to identify the most searched terms your customers are using, literally this means, thousands of qualified customers delivered to your Website.

Also included is a range of high ranking quality content published on multiple sites by top copy-writers.

Add to this some heavy duty promotional techniques and link building strategies and you will see a massive increase in sales.

Ultimate Website Power Package

This is the full monty!

Using a combination of all of these strategies from the previous packages, High Profile Enterprises is able to achieve for your business domination of multiple targeted keywords while creating a massive presence on thousands of sites across the Internet.

The potential this package brings for unlimited traffic - and most importantly - unlimited buyers, is huge.

The back links created to your site with this package will deliver huge weight to your online presence meaning that people cannot help but stumble upon your Website.

The combination of techniques we use in this package is highly favoured by the Google algorithm, enabling your business to monopolize the ultimate prize - the top Google spots!

The Ultimate Website Power Package is the platinum package for any business wanting outstanding results now.

Contact us for more information on any of these packages and book your free consultation at: meetmikeandmidge@gmail.com

A Little Note About A Little Company Called Facebook

Facebook...now what is this all about?

The name has been around for a while now along with other social sites such as MySpace and Bebo.

Just to give you an idea about how fast this stuff is moving Facebook is now SIX years old!

Yep...six years old.

Facebook was dreamed up by a guy named Mark Zuckerberg and some of his friends in a Harvard Dorm and has grown to be one of the most influential companies in the world.

Why would I think that Facebook could be an influential force?

Surely it's just a social site that kid's hang out on and get to keep in touch or hassle other kids?

Uhh...NO!

Very early on Facebook was recognized in the Internet money making revolution as a great and free way to prospect for their business. The business aspect and the opportunities available have been massive for some time now.

Because there are almost half a billion Facebook users now and because most astute marketers know that Facebook does indeed produce results any half decent Internet marketing program will have some level of training in how to leverage Facebook.

Because of the intensity of prospecting going on the powers that be have put into place a multitude of safeguards to stop spamming, automated software, bad behavior, or unrealistic advertising particularly in the Internet based home business category.

For this I salute them for their tenacity and for the efficacy of their actions.

Apart from a few annoying applications glitches (pillow fight anyone?) they have built this platform into a formidable force.

Now FB are well into launching a brand new reinvention which involves business pages, like buttons and Facebook Pay Per Click! This will revolutionize online marketing and I am serious about this.

This is a major challenge to the traditional (traditional is a funny word to choose - how old is search engine marketing?) way to market on the Internet.

Even Google is scared about the potential of this idea!

Facebook sees a world where people do not even have to type in a search term- all that they would be interested in is presented for them based on what they have already indicated they are interested in and then running it through a complex algorithm which sucks in what thousands of similar or like-minded people like and...voila!

Results - Facebook looks at a reported billion dollar revenue for this year! It has become free cash flow positive meaning that it has more than enough profits to fund all its development and capital investment needs...nice!

Kid's networking - I don't think so.

Meanwhile MySpace is in serious trouble - co-chief Jason Hirschhorn jumping ship after 4 months (Ironically confirming his departure on Twitter!!), staff cuts of almost 30%, losses of hundreds of millions...the figures are astonishing!

May 2010 - MySpace 4% drop in US visitors, Facebook 85% growth according to comScore ...what?

And Bebo has sold for less than $10 million by AOL after being bought for ...wait for it...
$850 million TWO years ago...phew! And we think we know stress!

2010: this is how it plays if you are in the Internet money making game.

Google is still the king and will be for some time yet...

Make sure though that you have one eye on where the world of marketing is heading and have no doubt there will be a major counter-strike from the Google machine.

This will be fascinating!

Be sure you are absolutely trained in the elements of keyword research, search engine optimization, and organic search domination because whatever happens in this battle these skills will serve you well.

Do not miss our free video series which explains step by step how to do this (this stuff seriously costs thousands)
Get the training here : Internet Marketing Program

Find An Internet Marketing Program That Works!

Why do you think so many aspiring Internet marketers jump from one Internet marketing program to the next?

Why do so many waste a fortune and a huge amount of time with Internet marketing programs that promise much but deliver little?

The reality is that most so-called business opportunities are making money for only the very top tier of the business participants – namely the creators of the system.

Internet based home business is rife with smiling gurus with incredible stories of six figure incomes in a matter of days!

So be very, very careful when identifying who and what you are going to invest your hard earned cash into.

Here is the lowdown of what you are going to need to have any chance of success in the Internet money making arena.

• realistic expectations

• a serious work ethic

• patience and persistence

• a passion for what you are doing

• a program that delivers consistent results

Are you still with me?

Good... most people are gone as soon as you mention hard work or time needed to begin to make money!

Now this is what else you will need:

• an internet marketing education and training system which is streets ahead of the rest – you need to be in front of the multitudes who are marketing

• mentoring and coaching by the most successful leaders in the industry and training by top achievers from other industries

• a community of supportive fellow entrepreneurs who want YOU to succeed

• motivational and self-mastery coaching by the very best

• a system which is constantly updating in order to stay ahead of the pack

• a system which has options for all budgets and levels of experience

• a ready to use proven sales funnel which is able to be personalized and customized as much as your expertise allows

And here is the big one – so, what are you selling?

• the system must be aligned to a range of high value, highly sought after products which pay a large up front commission on EVERY sale

You do not want a percentage of a percentage of a number of credits of a partial payout on your downline if your accrued points stack up or any other complicated compensation merry-go-rounds.

No, this is why MLM has such a high failure rate!

The results which you can achieve are phenomenal if you do the research to identify an Internet marketing program with proven success.

We have been fortunate to discover an Internet marketing program which ticks all of these boxes and more!

The education system and training are as cutting-edge as they come.

Massive results are being generated for consultants in 180 countries around the world.

As an introduction to this powerful business system we are sharing a free video series which will teach you in a step by step tutorial some of the techniques we use to get top Google placement for our marketing without spending a cent!

Make sure you get your free series here: Internet marketing program

How To Find Topics For Articles and Make Money On Internet Marketing Business!

If you want to make money on internet marketing then articles are a fantastic way to get top google placement and to drive tons of traffic to your website.

By using the biggest and most powerful article distribution sites on the internet you will get a lot of exposure for your internet based home business.

How do you find topics to write articles about?

Now, this is a question I often get from relatively new team members and the solution is really easy. Here is a step by step plan to give you a good start with your article writing.

Think first of all about why you made the decision to join the incredibly exciting world of internet marketing.

Was it to gain the time freedom which a home based business provides so that you can spend more time with your family or more time for your interests and passions?

Was it the huge earning potential which the right business will provide for you with the leverage that a market of a billion and a half internet users brings to your business?

Was it a need to escape the dog eat dog corporate world and to make life decisions on your own terms?

Was it just a must to say goodbye to your boss?

Was it the focus on personal development and self mastery which drew you to this industry?

And there are many, many more reasons why people make the decision to embark on an internet based home business. It is a very attractive proposition to make money on internet marketing success.

Now each one of these reasons can become several articles with a slightly different take on each one.

Now think about what you are looking for in the ideal online business.

Is it the state of the art internet marketing education and training system? Is it the best one available?

Is it the life-changing value of the product line?

Is it the powerful compensation plan and the large up front commissions paid on each sale the system makes?

Is it the comprehensive support network so you are never left feeling alone and overwhelmed?

Is it the great mentoring and coaching offered by the very best in the industry?

Now these are all topics for numerous new articles.

So you could never say that you don't know what to write about.

Be creative and give value with your writing.

Now that you have got your article marketing really rocking make sure you pick up our FREE video series!

This series will teach you a step by step Internet marketing program to enable you to get top Google placement for your business without spending a cent.

Yes...both the videos and the techniques are free!

So you have absolutely nothing to lose so click on Internet money making to get your videos right now!

Internet Money Making With Top Google Placement!

The Internet is now so powerful as an arena to market absolutely anything to anyone and it is growing and expanding at a phenomenal rate. Internet money making using the power of the Internet is now more possible than ever before.

Think for a minute about where the Internet was 5 years ago. Think about where it was 10 years ago!

The changes have been overwhelming!

The rise and rise of Social Media has even surprised insiders. Look at the way platforms such as Facebook, Youtube, MySpace and Twitter have become a part of most of our daily lives.

How often are these sites the source of material for broadcast news now?

Consider the overall dominance of Google in the search arena – no other company even comes close. The number of searches every month is astonishing and this is why Google has become the number one advertising platform in the world.

Billions of dollars in revenue are earned by Google from advertising revenue but the compelling fact for marketing online is the incredible numbers of people searching for a product, service or business every day.

If you are able to learn the Internet marketing secrets to getting your marketing material in front of the massive numbers of people searching for your product by getting top Google placement, then making sales becomes easy especially in an Internet based home business.

Now you can either go down the path of paying piles of cash to Google to get your advertisements on the front page of Google with Pay Per Click or you can use the Internet money making techniques which will see you dominating the top Google spots for free using the power of the organic search on Google.

By owning the top places on the organic search side your prospective customers are a lot more targeted especially if you use the correct range of media to drive your marketing.

How can you lose with these techniques?

It's absolutely free – all it will cost is your time!

It is highly focused and targeted meaning your customers are a lot further along the buying process.

It gives you the ability to speak to people in a variety of different ways through videos, written content, social media and more to reach a greater number of people.

Your material is in front of thousands of interested people every month.

All you have to do is learn the techniques to get top Google placement – and this is a lot easier than you would think.

Begin your Internet money making success now!

Learn in a step by step series of FREE video tutorials how to ensure top Google placement for your business.

These videos explain in detail exactly how we are able to nail the top Google spots again and again.

Get the Free video series here now: Mike Morgan and Midge Hand